Mortgage SMS Case Study

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Mortgage SMS Case Study

This mortgage lender's Consumer Direct Division works with clients nationwide with a heavy focus on cash / out debt consolidation refinance transactions. They work with several of the major lead aggregators to provide real-time internet leads and live transfers to their loan officers.

The Problem

Ninety-Five Percent (95%) of text messages are read and responded to within three minutes of being received. However, many companies still haven’t adopted an SMS texting strategy when trying to reach prospective clients. Despite statistics, sixty-five percent (65%) of brands still don’t have a formal strategy in place for bulk SMS messaging. Top Flite Financial’s number one priority is making the mortgage process as painless as possible all while providing the most advanced products and service technologies available. Recognizing that the vast majority of customers text daily, the featured mortgage lender decided to include SMS as part of their marketing plan.

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