Botsplash on panel at Leadscon #Connect2Convert

Lead buyers put tremendous effort into generating the right prospects for their businesses, and the effort is both worthwhile and necessary.

It is also expensive with leads consuming up to 25% of all costs. However, salespeople are a sneakily larger expense, representing as much as 40% of all costs! Does your business put as much effort into tilting the playing field to your salespeople favor, making it both easier for them and more efficient for you? Join this session and learn how companies are identifying the needs and individual strengths of their salespeople and what they are doing to fill those needs and take advantage of their strengths.

Read the full article here.