Hotjar

Hotjar is an industry-leading product experience insights tool that helps you understand your customers and identify their pain points. It complements the data and insights with experience insights, user behavior analysis, and customer feedback to help you connect the dots on what's happening on your site and why it is happening. It also allows you to improve UX and build products that delight your customers.

Here are some key features of Hotjar:

• Smart visitor targeting
• Data visualization
• Reporting/Analytics
• Data import/export
• Campaign segmentation
• Funnel analysis
• Sentiment analysis
• Performance metrics

Therefore, Hotjar is an affordable and effective analytics tool that helps you discover your customer pain points and uncover product experience insights to improve your customer experience.