Aru Anavekar is the founder and CEO of Botsplash, a digital messaging platform. Aru founded Botsplash with the goal to connect lenders (businesses) with their customers in a meaningful omnichannel conversation platform across multiple digital channels. Botsplash helps businesses adopt a 2-way messaging strategy with the right balance of live chat and automation engagements. Aru has rich experience helping companies advance and grow by providing expert guidance to develop scalable and agile platforms that have driven digital companies to unicorn status and beyond. Prior to starting Botsplash, Aru worked at LendingTree where she held roles in Technology/Engineering and Product Management.