With over 50 million Spanish-speaking individuals in the U.S, language barriers can pose a huge obstacle between consumers and enterprises. I’m Willem Osuch and on this week’s episode of Botsplash.TV, let’s take a deep-dive into language barriers that pose a real threat to nurturing or closing transactions.
As reported by the M report, Hispanic households will account for 70% of homeownership growth over the next 20 years. That is why the Botsplash customer engagement platform now offers both its enterprise and consumer users the ability to fully engage in a two-way Spanish conversation by translating English sentences into Spanish in real-time.
While mortgage documents and materials are still in English, the conversations between lender and borrower no longer have to be confined to English and offering Spanish translations simply breaks down those language barriers that prevented those conversations from happening in the first place.
This feature therefore can even provide new opportunities for lenders that previously did not have a large presence in the Hispanic home buying community by now offering the ability to converse in Spanish with ease.
If you’d like to know how to use Botsplash’s Spanish translation feature when engaging with consumers via webchat, feel free to reach out to us to learn more. Thank you all for watching Botsplash.TV, I’m Willem Osuch.