The Telephone Consumer Protection Act, or TCPA, was established to help protect consumers from unwanted telemarketing calls and texts, prerecorded or autodialed calls, and generally to protect consumers privacy. Hi, my name is Bruce Walker, and you’re watching Botsplash TV
The TCPA was established to protect consumer privacy while still giving businesses the opportunity to market themselves to prospects and clients. It provides rules and guidelines for how to operate. For any marketing communication outside the hours of 8:00 AM and 9:00 PM, the business must receive “prior express written consent” from the consumer.
So what if a company breaks the rules?
Well, the penalties for violating the TCPA can reach from $500 to $1,500 for each communication and if a company calls a number on the Do Not Call Registry more than once, they can be fined more than $45,000. It’s vital that companies understand and respect the TCPA or they can quickly find themselves in trouble.
Botsplash has tools and features that help our partners stay compliant. From scheduled send to integration of Florida and Oklahoma’s “Mini TCPA” restriction prohibiting automatic texts after 8:00 pm the platform helps keep users on the right side of the TCPA.
I’m Bruce Walker, thanks for watching Botsplash TV!!!