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Discover how Rate reacted to market shifts with rapid, personalized outreach.
Faster Reactions
Rate leveraged Botsplash to spin up targeted, personalized campaigns within hours, capturing borrower interest right after an interest-rate drop or seasonal offer.
Brand Agility
With multiple sub-brands under one umbrella, Rate used Botsplash’s sub-account setup to let each team act independently while staying compliant and unified.
Personalization
By uploading segmented lists and using token-replacement fields (like [First Name], [Loan Type], etc), Rate sent high-volume outreach that still felt one-to-one.
Compliance
Botsplash handled delivery windows, opt-out suppression, and real-time metrics so Rate kept strong deliverability while monitoring responses, opt-outs and campaign performance.
