Iterable
Iterable is a growth marketing platform for personalized, cross-channel messaging. The Botsplash + Iterable integration syncs contacts, segments, and engagement events so your marketing automations use real-time conversational signals - leading to better personalization, higher conversions, and fewer duplicated touchpoints.
- Real-time event forwarding from Botsplash to Iterable
- Two-way contact and unsubscribe sync
- Attribute mapping for personalization tokens
- Trigger Iterable journeys from conversational events
- Webhook and API configuration for granular event control
- Industry templates: mortgage, insurance, auto - prebuilt workflows
Key Features
1) Real-time event sync
What: Send Botsplash conversation events (e.g., lead responded, phone opted in, last message timestamp) into Iterable as events.
Why: Iterable workflows use events to trigger highly relevant nurture flows.
How it helps: Trigger welcome journeys, follow-ups, or re-engagement messages the moment the conversation happens - increasing open and conversion rates.
2) Two-way contact & segment sync
What: Sync contact profiles and segments between Botsplash and Iterable.
Why: Keep marketing lists accurate without manual exports.
How it helps: Marketing teams can target only qualified, up-to-date segments (e.g., hot leads, opted-in borrowers) and avoid sending to contacts that have unsubscribed or opted out.
3) Channel orchestration (email, SMS, push, in-app)
What: Use Iterable’s multi-channel sends with Botsplash engagement data.
Why: A single customer journey can include email, SMS and in-app messages with consistent personalization.
How it helps: Improves reach and reduces channel friction - customers get the right message on the right channel at the right time.
4) Automated attribute & property mapping
What: Map Botsplash custom fields (lead source, product interest, last agent) into Iterable profile attributes.
Why: Personalization tokens and conditional filters need accurate profile data.
How it helps: Personalize subject lines, email bodies, and flow conditions without extra engineering work.
5) Compliance & opt-out handling
What: Automatic sync of unsubscribes and opt-outs between systems.
Why: Avoid accidental messaging to contacts who have revoked consent.
How it helps: Keeps marketing and conversational channels compliant with TCPA, CAN-SPAM, and other opt-out rules.
If you have additional questions about this integration or are a current client looking to integrate their experience with this application, please message us using the form below.
FAQs
What data is synced between Botsplash and Iterable?
Contacts, profile attributes, conversational events (e.g., lead replied, message delivered), and unsubscribe/consent flags. Message content is not stored in Iterable by default unless you enable message history ingestion.
Is the sync real-time?
Yes - events and profile updates can be forwarded in real time via webhooks. Contact reconciliation jobs can also run on a schedule for consistency.
How do you handle unsubscribes and opt-outs?
We recommend bi-directional unsubscribe sync. When a user unsubscribes in Iterable, Botsplash will mark them appropriately and vice versa to prevent cross-channel compliance issues.
Do you support custom field mapping?
Yes. You can map any Botsplash field to Iterable profile attributes (e.g., product_interest, loan_amount_bucket). We will provide a recommended mapping during setup.
Which channels are supported?
Iterable supports email, SMS, push, and in-app. Botsplash data can be used to trigger workflows across any of those channels in Iterable.
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