FOR IMMEDIATE RELEASE
Botsplash Launches Group Texting to Transform Customer Engagement Across Mortgage, Insurance, Auto, and Real Estate Industries
Charlotte, NC | September 23, 2025 – Botsplash, the leading omnichannel consumer engagement platform, today announced the launch of its Group Texting feature, enabling businesses to communicate with multiple customers simultaneously, while maintaining compliance and tracking engagement.
“Group Texting is more than just sending messages at scale, it’s about creating transparency, improving efficiency, and ensuring everyone stays connected in real time,” said Aru Anavekar, Founder & CEO of Botsplash. “With this launch, we’re empowering our clients to reach groups of people instantly, without sacrificing compliance or personalization.”
Key Benefits of Group Texting:
- Efficiency at Scale – Save time by informing multiple recipients with one message.
- Consistency of Messaging – Ensure everyone receives the same information, reducing gaps or miscommunication.
- Engagement Tracking – Monitor replies and actions instantly within a unified thread.
Industry Use Cases:
- Mortgage: Notify realtors of borrower loan progress, remind multiple borrowers about missing documents, or send real estate agents timely market updates.
- Insurance: Share policy renewal reminders, claim status updates, or cross-sell opportunities with multiple policyholders.
- Automotive: Promote weekend sales, send service reminders to multiple drivers, or share MMS alerts about new vehicle inventory.
- Real Estate: Send open house invitations, alert buyer/agent groups about price changes, or share neighborhood market updates.
Beyond Texting: Botsplash’s Full SMS/MMS Suite
Group Texting builds on Botsplash’s robust messaging platform, which includes:
- 2-Way SMS & MMS for real conversations
- MMS Support for sharing images, videos, and PDFs
- Automated Opt-In/Opt-Out Management to ensure TCPA compliance
- Consent Tracking & Audit Trails for full protection
- Pre-Approved Templates for fast, compliant outreach
- Delivery & Engagement Analytics to measure ROI
- CRM & Workflow Integration for seamless sync with sales systems
Driving ROI with SMS/MMS
SMS open rates exceed 98%, far higher than email’s ~20%. Customers typically respond to texts within minutes, making texting one of the most cost-effective, high-conversion outreach tools available.
“With Group Texting, businesses can reach more people faster, keep conversations compliant, and ultimately drive better customer experiences,” added Aru.
About Botsplash
Botsplash is an AI-powered omnichannel consumer engagement platform built for industries including mortgage, insurance, automotive, real estate, and more. By unifying messaging channels - SMS, voice, email, live chat, and social - into a single, intelligent dashboard, Botsplash enables businesses to connect with customers in real time, personalize conversations at scale, and maximize revenue opportunities.
With advanced AI capabilities, Botsplash automates routine interactions, assists agents with predictive insights, and ensures every customer receives timely and relevant responses. The platform also embeds compliance safeguards, giving businesses confidence while maintaining regulatory standards.
To learn more about Botsplash click the button below to schedule a demo with our team.
