How you get, store, and outreach might not be as major of a problem as much as responding to inbound inquiries. Have you conducted secret shopper experiments to take a walk through of lead engagement experience? Don’t bother about AI, automation and other fancy factors that promise guaranteed lead conversion rates. Start with the basic - audit agent response times, specially experiences around after-hours and weekends when the agent bandwidth is minimal.
Slow follow-ups cost you deals. If you're blaming your leads, you might be looking in the wrong direction. In today’s market, speed wins. And CRMs? They’re just not built for speed first mindset.
Why CRMs Slow You Down
CRMs store information, lead scoring algorithms, lead outreach strategy and overall. But when a lead submits an online inquiry or reaches inbound and sends a message, there’s often a lag - manual assignment, lack of agent alerts alerts, delayed replies.
Most CRMs are passive in triggers, they inform of when a milestone or status change is applicable or available. They rarely are configured to trigger or escalate a lead engagement based on availability of the lead. The agent notifications also rarely take into account the availability of lead and their preferred times to engage or get on a call.
Information overload can cause further delays in lead contact and outreach. CRMs are great for creating a list or view of most important leads to reach out to based on the life of the lead, but they might not be built to highlight who is ready right away to get on a call.
Botsplash helps you respond faster, qualify better, and convert more leads from your CRM.
- Trigger-Based Automations: Send an instant SMS or chat message the moment a lead submits a form. This can be through an actual live agent or an AI assisted response. This prompt response ensures that the lead is heard, engaged, and also reduces the time between interest and interaction.
- Instant Notifications for Agents: Web, mobile, and email alerts make sure reps never miss a hot lead. Admins can configure to redistribute leads, if no agents respond within the times assigned. This way the lead is guaranteed to receive a response from your brand.
- Real-Time Dashboard Analytics: Identify bottlenecks in your lead response workflow and fix them fast. This allows you to keep an eye on your lead response strategy as well as find ways to optimize it for efficiency.
So it's not a lead problem, or process or quality problem. The issue is a sluggish lead response time often caused by CRMs built for record keeping and not for action. By implementing a modern engagement layer, you can be there for your customers, and be where your customers are - text, chat, video call, voice call or have your virtual AI assistance to help them in your absence. Because It’s not about how many leads you have, it’s how fast you act.
And that is where Botsplash reduces the delay between interest and interaction, driving better ROI from every lead source. Reach out today to find a way to substantially increase your conversion with Botsplash.
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