CRMs are traditionally built for data storage, access and reporting. While lead creations, pipeline management, lead scoring are necessary for quality management and lead allocation, CRM that lacks lead engagement mechanism is responsible for feature gaps and drives down lead contact and conversions rate.
Let’s dive in further. You’ve got the leads. Your CRM tracks them. Your automation looks perfect. But the CRM conversion rate still falls short. Why? Because CRMs weren’t designed for real-time engagement or interactions, they were built for record-keeping, status and milestone updates, resolving duplicates and generating reports that provide insights to lead quality.
Where Do CRMs Fall Short?
Most CRMs operate in a vacuum. Your team utilizes the features and configurations available within the CRM to set up procedures and processes for lead contract strategy. CRMs record who filled out a form and when—but they don’t offer the tools to talk to that lead right away, either by an available sales or AI agent. The time it takes to identify and take notice of interest leads, many times, it is too late to connect.
To win in today’s fast paced landscape, just a faster dialer, email, text outreach falls short, what is needed is technology and infrastructure that can respond quickly to inbound inquiry and schedule follows when it is best suitable for the lead contact, not when a sales agent can make themselves available.
CRMs lack the ability to qualify and redistribute leads based on agent availability, response times or agent engagement. Usually once assigned to an agent, the agent manages the outreach strategy and the possible progress and outcome.
How Can Botsplash Help With The Solution?
Botsplash bridges many of the gaps with CRM, thus helping boost your conversion rate and ROI. It is specifically designed to be the conversational layer that empowers your CRM, turning it into a dynamic agent hub. Here’s how it makes it possible:
- AI-Powered Lead Qualification: Engage and screen leads instantly using intelligent automation that captures intent. Enable lead redistribution, so that the lead contact gets the fastest response and does not need to wait until the agent becomes available. Automate scheduling appointments, make it easy for leads to dictate when it is best for them to connect.
- Omnichannel Messaging Dashboard: Too many portals for agents to keep track of - SMS, email, Chat, calls and they keep growing! Botsplash brings all engagements to one place, making it easier for agents and teams to manage the customer engagement experience.
- Agent Assist Tools: With features such as Blurb and Suggested Reply, agents save time on what to type for each lead in engagement. Agents can quickly glance, approve or edit AI suggestions and be faster at getting their response out!
Ultimately higher the customer engagement with your brand, better the chances they will choose your offering to competition.
The formula for having a good CRM conversion rate is simple: More Conversations >> Faster Responses >> Higher Conversions. It’s not just about tracking leads, it’s about engaging them in a meaningful, timely and urgent manner. And with Botsplash, your CRM will become a powerful tool that helps you ensure that every lead has the best possible chance of becoming a loyal customer.
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