Two Senior Mortgage Industry Executives Join Botsplash Advisory Board

CHARLOTTE, NC. (March 27, 2019) - Botsplash, a technology startup that provides an omnichannel conversation ecosystem for enterprises, today announced that two senior executives with extensive experience in the banking, mortgage and lending have joined their advisory board.

C.D. Davies, formerly head of Global Mortgage at Citi and Vice Chairman at LendingTree, brings 30 years of experience in financial services and mortgage banking including 11 years as a CEO, to the team.

Keith Luedeman was the Founder and CEO of goodmortgage.com and grew the company until it's sale to a PIMCO-backed company in 2016. Goodmortgage.com was named to the Inc. 5000 Honor Roll - an award given to companies who are ranked on the growth list at least 5 times. Keith is also the Executive Director of Innovate Charlotte and is passionate about giving back to the StartUp Community. His many achievements include being selected as the 2017 Blue Diamond I/T Entrepreneur of The Year.

Botsplash’s innovative approach leverages the power of various digital channels to complement and enhance consumer engagement and interaction. The company’s solution provides secure and easy access to segregated conversations, allowing them to be managed in one place. The result is a simpler and more intuitive customer experience. It also makes it easier for an organization to meet Audit, Compliance and Regulatory requirements.

“We are very excited that C.D. and Keith are joining the Advisory Board at Botsplash,” said Aru Anavekar, CEO and Cofounder of Botsplash. “As we grow in 2019, we look forward to leveraging the expert advice, guidance and direction of these two new advisors. Both C.D. and Keith bring decades of banking and mortgage industry experience as well as startup insight and knowledge. Their belief in the value of the Botsplash solution will help us to expand as a platform and company.”

Davies said, “I’ve been impressed by Botsplash because it addresses multiple problems that many ‘direct to consumer’ businesses experience. Fast and intuitive interaction with the customer is critical and Botsplash enables that rapid communication. I’m thrilled to be helping Botsplash improve how companies engage and interact with their customers in a meaningful way.”

“Botsplash is at the forefront of omnichannel communications. Their solution allows customers to communicate on their terms. I’m excited to be engaged with such a forward- thinking team,” said Luedeman.