A lending CRM that gives every borrower and member an owner
Botsplash CRM is the lending CRM for retail branches, home-equity teams, banks and credit unions: a referral or an equity inquiry becomes a Lead on the person you already know, with an owner, a clock and a next step, and your loan origination system stays the system of record.
The loan officer starts the day knowing who needs attention
Retail runs on relationships: borrowers, past clients and the referral partners who send them. The first screen puts today’s follow-ups, fresh Leads, pending Applications and stalled files in one briefing, and a branch manager sees the same picture for the team.
- Priorities ordered by clock and stage, with the next best action on every record
- Referral-partner history on the Contact, so a partner’s borrowers are never a surprise
- Branch and ownership routing, so a returning borrower goes back to the officer who knows them
An equity inquiry is a new Lead, not a new customer
A past borrower who asks about home equity is matched to the Contact you already have, with the history, the consent and the owner intact. Equity opportunities from your own book open as Leads on a queue with a clock, so someone owns the conversation the same day.
- One Contact with many Leads and Applications: the first mortgage, the equity line, the next purchase
- Equity opportunity queues from the book you already own
- A home-equity pipeline with its own stages, next to the mortgage pipeline
Branch and member referrals become owned Leads
A teller, a member-service call or a web form mentions a home loan, and too often that is where it ends. In Botsplash CRM the referral is a Lead with a source, an owner and a clock, routed to a loan officer who may work it, and the person who sent it can see what happened.
- Referrals from branches, the contact center and the website through one intake
- Routing by license, state, product, branch and capacity
- An assignment history on every Lead, including the ones that were reassigned
The LOS keeps the loan. The CRM keeps the work.
Your loan origination system stays authoritative for the loan file, and the enterprise systems you run stay where they are. The CRM mirrors the Application with its milestones, so the officer and the processor see the same thing and a stalled file is visible before the weekly meeting.
- Milestone and stage views, conditions outstanding and at-risk files
- What flows between the CRM and your systems is confirmed for your setup before a pilot
- Post-close workflows start when the Application funds
A workspace for each branch, channel or product line
Retail branches, a consumer-direct desk and a home-equity team each run as their own workspace under one account, with their own queues, routing rules, pipelines and reports. People sign in once and see the workspaces their roles allow.
- Policies set once at the account level, overridden where a branch works differently
- Role-based access, with personal information masked for roles that do not need it
- One audit record and one set of consent controls across all of them
Your baseline first, then the change
We do not publish benchmarks. A pilot starts by measuring these on your own Leads, then runs the workflow and measures them again.
How long a branch or member referral waits for a loan officer, by source.
By source, branch, officer and product, on your own Leads.
Equity and next-purchase Leads opened on Contacts you already serve.
Files with no movement, by milestone and owner.
Questions buyers ask
What is a lending CRM?
A lending CRM manages the relationship around the loan: who owns each inquiry, how fast it is answered, where the Application stands and when a past borrower or member is ready for the next loan. Botsplash CRM does this with one owner and one clock per Lead and an AI assistant that asks before it acts, while your loan origination system keeps the loan file.
Does Botsplash CRM replace our LOS or our core platform?
No. The loan origination system stays authoritative for the loan, and the core platform for the account. The CRM owns the work around the Lead: the owner, the clock and the next step. What flows between them is confirmed for your setup before a pilot.
We already run an enterprise CRM. Why add this?
Many institutions keep their enterprise CRM for the whole customer or member relationship and use Botsplash CRM for lending execution: referral ownership, routing, response clocks and Application follow-through. We confirm what flows between the two before a pilot, and Botsplash Customer Engagement also works inside Salesforce and HubSpot.
Is a home-equity inquiry from a past borrower a new customer?
No. It is a new Lead on the Contact you already have, with the history, consent and owner intact. One Contact can hold a first mortgage, an equity line and the next purchase.
Does it cover other consumer lending?
The same Lead ownership, routing and response clocks apply to other consumer lending. Mortgage is the first market and home equity is where most lending teams start. Tell us which products you run and we will show the setup on your scenarios.