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Botsplash CRM integrations

Keep your LOS and AMS, and work every Lead around them

Botsplash CRM is the system of action; your systems of record stay where they are. What flows, and in which direction, is confirmed for your setup before a pilot starts.

Systems of record

Confirmed per setup, never assumed

The connections that matter most are the ones no logo wall can promise. We scope them one by one.

Loan origination systems

Applications and milestones mirrored into the CRM; the LOS stays authoritative for the loan file.

Point-of-sale applications

A started or abandoned application becomes a signal on the Lead; the POS keeps the intake.

Agency management systems

Policy terms and renewal dates drive renewal Leads; the AMS stays the policy record and the rating engine.

Dialers and contact centers

Numbers, dispositions and suppression as workflow steps; the conversation lands on the record.

Directory

Named integrations

What each system does, and what Botsplash does with it. A name here is an integration target, not an endorsement or a partnership; the exact objects and direction are confirmed for your setup.

Lead sources, marketplaces and lending data

Leads arrive with their source, campaign and consent evidence, the clock starts on arrival, and a returning borrower matches to the Contact you already have.

Analytics

ActiveProspect

Consent evidence and lead routing for teams that buy leads: TrustedForm certificates and LeadConduit delivery.

  • Consent certificates
  • Lead filtering and routing
  • Lead delivery
With Botsplash
  • The consent certificate stored on the Lead as evidence before the first message goes out
  • Leads delivered to the Botsplash intake endpoint with source and campaign
  • Botsplash CRM routing can require the certificate before a Lead is offered

How it connects: LeadConduit delivery to the Botsplash receiver URL; certificate field mapped to the Lead.

Botsplash CRMCustomer EngagementDetails →
Analytics

Verisk

Lead identity and origin evidence for purchased leads.

  • Lead identity token
  • Consent and origin evidence
  • Lead quality signals
With Botsplash
  • The identity token captured with the Lead and kept as consent evidence
  • Botsplash CRM can require the token before outreach and show it to the owner on the Lead
  • Lead quality signals available to routing and scoring rules

How it connects: Token captured on your form or by your lead source and mapped to the Lead.

Botsplash CRMDetails →
LeadGen

Lendgo

A mortgage lead marketplace delivering consumer inquiries to lenders.

  • Consumer mortgage inquiries
  • Real-time lead delivery
  • Source attribution
With Botsplash
  • Leads posted in real time to the Botsplash intake endpoint; the clock starts on arrival
  • Source and campaign on the Lead for source-to-funded reporting
  • A returning borrower becomes a new Lead on the existing Contact, not a duplicate

How it connects: Receiver URL per lead source; the marketplace representative turns delivery on.

Botsplash CRMCustomer EngagementDetails →
Pricing Engine

Mortech

A mortgage pricing engine: product eligibility and investor pricing.

  • Product eligibility
  • Investor pricing
  • Rate quotes
With Botsplash
  • Pricing scenarios pulled into the conversation so a loan officer answers a rate question from the record
  • The quoted scenario stored on the Lead in Botsplash CRM
  • Rate-watch signals can open a recapture Lead when a scenario improves

How it connects: Pricing engine credentials per workspace; products and scenarios confirmed per setup.

Botsplash CRMCustomer EngagementDetails →

Messaging channels

Built into Customer Engagement: each channel lands in the same inbox, on the same Contact, with consent captured per channel.

Messaging

Facebook Messenger

Messenger conversations from your Facebook Page.

  • Page messaging
  • Lead conversations
  • Rich replies
With Botsplash
  • A built-in channel: Messenger threads in the same inbox as SMS and chat
  • Consent captured per channel and the thread kept on the Contact
  • A Messenger inquiry becomes a Lead with its source in Botsplash CRM

How it connects: Connect your Facebook Page from the Botsplash channel settings.

Customer EngagementBotsplash CRMDetails →
Messaging

Instagram

Direct messages from your Instagram business account.

  • Direct messages
  • Story and post replies
  • Business account messaging
With Botsplash
  • A built-in channel: Instagram DMs in the shared inbox
  • The thread on the Contact, with consent per channel
  • An Instagram inquiry becomes a Lead with its source in Botsplash CRM

How it connects: Connect the Instagram business account from the Botsplash channel settings.

Customer EngagementBotsplash CRMDetails →
Messaging

WhatsApp

WhatsApp Business conversations with approved message templates.

  • Two-way messaging
  • Message templates
  • Media and documents
With Botsplash
  • A built-in channel: WhatsApp in the shared inbox, templates for the first message
  • Consent per channel and the thread on the Contact
  • A WhatsApp conversation lands on the Lead in Botsplash CRM

How it connects: WhatsApp Business account connected through Botsplash.

Customer EngagementBotsplash CRMDetails →

Email, calendars and identity

Sign-in, calendars and user provisioning. Your mailbox stays your mailbox.

OAuth

G Suite

Google Workspace: Gmail, Calendar, Drive and Docs.

  • Gmail
  • Google Calendar
  • Single sign-on
With Botsplash
  • Sign in with Google for your team
  • BookMe reads calendar availability and writes bookings back
  • Gmail stays your mailbox; Botsplash does not replace it

How it connects: Google sign-in and calendar access granted by each user.

Customer EngagementBotsplash CRMDetails →
OAuth

Office 365

Microsoft 365: Outlook, Teams, Word, Excel and more.

  • Outlook mail and calendar
  • Microsoft sign-in
  • Teams
With Botsplash
  • Sign in with Microsoft for your team
  • BookMe reads Outlook calendar availability and writes bookings back
  • Outlook stays your mailbox; Botsplash does not replace it

How it connects: Microsoft sign-in and calendar access granted by each user.

Customer EngagementBotsplash CRMDetails →
OAuth

Okta

Identity and access management: single sign-on and user lifecycle.

  • Single sign-on
  • User provisioning
  • Access policies
With Botsplash
  • Single sign-on for agents and admins
  • Users provisioned and their state-licensing attributes updated through the Botsplash API
  • Role and workspace access aligned with your identity groups

How it connects: A SAML or OpenID Connect app in Okta; provisioning through the API.

Customer EngagementBotsplash CRMDetails →

Contact center, support and compliance tooling

Calls stay on your contact-center platform; Botsplash carries the text and chat conversations and keeps suppression data on the record.

Dialer

NICE inContact

A cloud contact-center platform: omnichannel routing, dialer and workforce tools.

  • Call routing and dialer
  • Workforce management
  • Contact-center analytics
With Botsplash
  • Calls stay on the contact-center platform; Botsplash carries the text and chat conversations
  • Numbers, dispositions and suppression exchanged as Botsplash CRM workflow steps
  • The conversation and the call land on the same Contact

How it connects: API-based; the exchange is confirmed per setup.

Customer EngagementBotsplash CRMDetails →
Agent Tools

Contact Center Compliance

Do-not-call and litigator data for outbound teams.

  • DNC list scrubbing
  • Litigator and complainer data
  • State rule data
With Botsplash
  • DNC status synced into Botsplash so a flagged number is visible before outreach
  • Suppression applied as a Botsplash CRM workflow step on the Lead
  • Scrub results kept on the record for your compliance team

How it connects: Account connection; scrub schedule agreed per setup.

Botsplash CRMCustomer EngagementDetails →

Marketing, analytics and automation

Botsplash events flow out to the tools that run campaigns and measure the site; attribution flows back onto the Lead.

Automation

Iterable

Cross-channel marketing: email, SMS, push and in-app campaigns.

  • Campaign journeys
  • Audience segments
  • Event-driven messaging
With Botsplash
  • Botsplash events (conversation started, lead qualified, consent changed) trigger or suppress Iterable campaigns
  • A STOP in Botsplash reaches the campaign tool
  • Campaign attribution carried onto the Lead in Botsplash CRM

How it connects: Iterable API key and an event mapping.

Customer EngagementBotsplash CRMDetails →
Automation

Zapier

No-code automation between thousands of apps.

  • Triggers and actions
  • Multi-step zaps
  • App catalog
With Botsplash
  • Triggers on new lead, new conversation and consent change
  • Actions to create a Lead or send a message
  • Botsplash CRM upserts by identity, so a zap never creates a duplicate Contact

How it connects: Botsplash app in Zapier.

Customer EngagementBotsplash CRMDetails →
Analytics

Google Analytics

Web analytics for traffic, behavior and conversions.

  • Traffic and behavior
  • Conversion events
  • Attribution
With Botsplash
  • Chat started and lead captured sent as analytics events
  • Landing page and campaign parameters captured on the Lead in Botsplash CRM
  • Source-to-funded reporting that starts at the click

How it connects: Measurement ID in the chat widget settings.

Customer EngagementBotsplash CRMDetails →

Websites

The chat widget and the lead forms on the site you already run.

CMS

WordPress

The content management system behind many lender and agency sites.

  • Pages and themes
  • Plugins
  • Forms
With Botsplash
  • The chat widget on every page through a plugin or script
  • Site forms posted to Botsplash so a form fill becomes a Lead with its page and campaign
  • Routing by the page the visitor was on

How it connects: Plugin or a script tag; form fields mapped to the Lead.

Customer EngagementBotsplash CRMDetails →
CMS

Umbraco

An open-source .NET content management system.

  • Pages and templates
  • Forms
  • Extensibility
With Botsplash
  • The chat widget on every page through a script tag
  • Site forms posted to Botsplash so a form fill becomes a Lead with its page and campaign
  • Routing by the page the visitor was on

How it connects: Script tag; form fields mapped to the Lead.

Customer EngagementBotsplash CRMDetails →

Questions about integrations

Does a listing here mean Botsplash is a partner of that company?

No. These are systems Botsplash connects to or has connected to for customers. Names are integration targets, not endorsements or partnerships, and each page says what the integration does.

My system is not listed. Can you still connect it?

Usually. Both products expose APIs and webhooks, and the CRM upserts records by natural key so a nightly load or a real-time feed can be built without a pre-built connector. We scope it before a pilot and write down what flows.

What does "confirmed per setup" mean?

Before anything flows we list the objects, the fields, the direction, the system of record for each field and the permissions needed on your side. That list is part of the pilot scope, so nobody discovers a one-way sync in month three.

Which system wins when two disagree?

The system of record for that field, which you choose. The LOS for the loan, the AMS for the policy, the CRM for the owner, the clock and the next step. Writes carry a stale check so a sync cannot overwrite an agent’s edit silently.

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