Google Analytics

Google Analytics helps you get a complete view of your customers to deliver better experiences and drive results. It offers free monitoring and reporting tools to better understand your customer journey and improve marketing ROI. It also provides a wealth of information about your website, marketing strategy, and audience so that you can make data-based decisions.

The key features of google analytics are as follows:

• Proactive insights
• Predictive capabilities
• Real-Time reporting
• Data import and export
• Third-party integrations
• Acquisition reports
• Engagement reports

Thus, with the comprehensive Google Analytics tools, you can better understand your customer to improve marketing ROI.